I help clients find their voice, tell their story, and connect with people

I’m Joanna Cummings, and I craft content that grabs attention, earns trust, and sounds like a real human wrote it.

I’m a writer, editor and editorial strategist with over a decade’s experience helping brands, publishers, organisations and agencies find the right words – and the right voice. Whether it’s an insightful interview, a tone of voice overhaul, or crafting a print feature people actually want to lean back and read, I meet each brief with the instincts of an editor and the mindset of a reader.

My superpowers? Making the complex readable, the technical human, and generic engaging.

Ready to make your words work harder? Get in touch.

“A phenomenal and consistent writer and content creator, Jo brings passion and drive. She is also an absolute pleasure to be around!”

Anna Stoecklein

Founder, The Story of Woman podcast